No, I've not heard of it, either, but why looking at the magazine rack in a supermarket earlier, I noticed this month's issue and the front cover model is wearing a blue watch, as in this link. First glance suggests it's an Ice watch, but I don't think it is. Nice, though. Any thoughts?
If you click on the front cover, it enlarges.
http://www.zest.co.uk/general/inside-ou ... /2251.html